What is the typical cost per lead, and what return can I expect?

The cost per lead on B2B marketplaces depends on your industry, competition, and membership plan. On average, most businesses see a CPL between ₹20–₹60, and the return depends on how many leads convert into real orders. If even 1 out of 10 enquiries becomes a customer, the ROI is strong because your total lead cost stays low while sales value stays high.
When choosing a platform, most businesses compare Which platform is good, IndiaMART or TradeIndia?
https://b2bonemart.com/indiamart-vs-tradeindia/

IndiaMart vs TradeIndia: Which B2B platform delivers more value?

Discover the real difference between IndiaMART vs TradeIndia in 2025. Compare traffic, leads, pricing, and value to find the best B2B platform for your business.