According to the Regional Research Reports, the Global Lead-to-Account Matching and Routing Software Market size was valued at USD 808 million in 2021 and is estimated to grow to reach over USD 1,901 million by 2030 at a CAGR of 9.1% over the forecast period (2022-2030).
Key features of lead-to-account matching and routing software typically included:
Lead Matching: Automated matching of incoming leads to existing customer accounts based on predefined criteria such as industry, geography, company size, or other relevant attributes.
Routing Automation: Efficient distribution of matched leads to the appropriate sales representatives or teams. This could be based on workload, expertise, or other customizable parameters.
Integration with CRM Systems: Seamless integration with CRM platforms to ensure a unified view of customer data and interactions across the organization.
Scalability: The ability to scale with the growing needs of the business, handling an increasing volume of leads and accounts.
Analytics and Reporting: Reporting tools to track and analyze the effectiveness of lead-to-account matching and routing processes, enabling organizations to optimize their sales strategies.
Market dynamics, including mergers and acquisitions, new entrants, and technological advancements, may have evolved since my last update. To obtain the latest and most accurate information about the lead-to-account matching and routing software market, I recommend checking recent market reports, industry publications, and the websites of relevant software vendors.
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Market Definition
Lead-to-account matching and routing software automatically matches new leads to the correct account record in a CRM and then routes those leads to the correct salesperson according to the organization's territory mapping. Lead-to-account matching and routing enable businesses to get a more comprehensive picture of leads and engagement within their account-based strategy, as well as follow up with captured leads at a quicker rate. While most CRM software provides the basic functionality for lead-to-account matching and routing, specific lead-to-account matching and routing solutions help with more complex workflows that can't be maintained in CRM or marketing automation solutions. Sales development representatives and account executives often use this type of software, who might otherwise spend countless hours routing leads to the correct individuals and accounts.
Lead-to-Account Matching and Routing Software Market Pricing
The Lead-to-Account Matching and Routing Software price range starts from USD 15 and goes up to USD 1000. The pricing depends on the features and specifications integrated into the software. Lead-to-Account Matching and Routing Software features are real-time sales rep assignments and notifications, custom matching and routing rules based on account and lead characteristics, and drag/drop tools to build complex lead matching and routing.
Market Scope
The research report on the Lead-to-Account Matching and Routing Software market provides a detailed analysis of the current market trends and future estimations to elucidate the imminent investment pockets. Information about key drivers, restraints, and opportunities and their impact on market size is provided. Porter's five forces analysis illuminates the potency of suppliers and buyers operating in the market. The quantitative analysis of the Lead-to-Account Matching and Routing Software market from 2022 to 2030 determines the market potential.
This report also contains the market size, untapped opportunity index, and forecasts of Lead-to-Account Matching and Routing Software in the global market, including the following market information:
- Global Lead-to-Account Matching and Routing Software Market Revenue, 2018-2021, 2022-2030, (USD Millions)
- Global Lead-to-Account Matching and Routing Software Market Sales, 2018-2021, 2022-2030, (Units)
- Global top five Lead-to-Account Matching and Routing Software companies in 2021 (%)
Regional Research Reports has surveyed the Lead-to-Account Matching and Routing Software manufacturers, suppliers, distributors, and industry experts in this end-use Industry, involving the consumption, production, revenue generators, demand-side, supply-side, price change, product type analysis, recent development, and strategies, industry trends, drivers, challenges, obstacles, and potential risks.
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Lead-to-Account Matching and Routing Software Market Segmentation
Global Lead-to-Account Matching and Routing Software Market, By Deployment Model, 2022-2030
- On-Premise
- Cloud
- Hybrid
Global Lead-to-Account Matching and Routing Software Market, By Component, 2022-2030
- Solution
- Services
Global Lead-to-Account Matching and Routing Software Market, By End User, 2022-2030
- Small Business
- Mid Market
- Enterprise
Global Lead-to-Account Matching and Routing Software Market, By Industry, 2022-2030
- BFSI
- Healthcare
- Energy & Utility
- IT & Telecommunication
- Retail & E-commerce
- Manufacturing
- Government & Defense
- Media & Entertainment
- Others
Global Lead-to-Account Matching and Routing Software Market, By Region and Country, 2022-2030
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- The U.K.
- Italy
- Russia
- Nordic Countries
- Benelux
- Rest of Europe
- Asia
- China
- Japan
- South Korea
- Southeast Asia
- India
- Rest of Asia
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Turkey
- Israel
- Saudi Arabia
- UAE
- Rest of the Middle East & Africa
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Analysis of leading market companies and participants, including:
- Key companies Lead-to-Account Matching and Routing Software revenues in the global market, 2018-2021 (Estimated), (USD Millions)
- Key companies Lead-to-Account Matching and Routing Software revenues share in global market, 2021 (%)
- Key companies Lead-to-Account Matching and Routing Software sales in the global market, 2018-2021 (Estimated), (MT)
- Key companies Lead-to-Account Matching and Routing Software sales share in global market, 2021 (%)
Further, the report detailed the leading competitors in the market, namely:
- LeanData
- Openprise
- RingLead
- Terminus
- CaliberMind
- Groove
- Lane Four
- Demandbase
- Distribution Engine
- HG Insights
- Engagio
- Leadspace
- Bizible
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