Breaking down your goal of growing your salon business into steps like these seven may help you see exactly where you need to dig in. Many of them are counterintuitive and may seem weird, like charging more, but give a salon franchise in India a try and see what works best for you. You might be surprised at the results.

1. Upsell existing clients

You can get the most bang for your buck through existing customers who are trying to increase salon business. By now, you've already convinced them to come through your door. So, you have to maximize this captive audience. When you get your customers to buy more, better, and higher-priced products and services, you are tapping into a solid, existing market to make more money from every customer without spending any extra.

To do this, you have to practice your elevator speech. Existing clients don't want to sit there and listen to your nonsense about something for an hour while you are styling their hair. They just want to get done and get out (with maybe a little gossip on the way). But if you can fine-tune a short pitch for a product or service that gets a client interested, you can make one bonus sale today and several more in the future.

2. Introduce new services and products

You can increase dollars per customer and even new clients by continually updating what you are offering. Whether that's an aesthetician, a masseuse, a dietician, or merely to allow for membership and subscription service, you always have to follow what your clients want. Just make sure to spend time doing some little market research as to what people want before you add on any additional expenses.

3. Ask your clients what they want/need

You will always rely on client feedback if it involves changing your services and offerings to grow your salon franchise in India. But how do you get that feedback?

You can go the old-fashioned route and just ask, but some people are uncomfortable talking. Plus, they may say nice things just to be nice to you. To get the real nitty gritty, you have to give them something in return. Create a contest. A simple comment box placed in-store with a low-cost price, such as an exclusive bath bundle or a free day of pampering for a customer and a couple of friends, may be all that you need to get that feedback flowing.

Source: https://blogool.com/article/how-to-market-your-unisex-salon-franchise-effectively