Types of Google Ads
- Search Ads:
- These are text ads that appear at the top and bottom of Google search results when users search for specific keywords.
- Advertisers bid on keywords relevant to their business, and their ads are displayed to users searching for those keywords.
- Display Ads:
- Display ads include text, images, and videos and appear on websites within Google’s Display Network.
- They target users based on their interests, demographics, and browsing behavior, rather than search queries.
- Video Ads:
- Video ads are displayed on YouTube and other Google partner sites within the Display Network.
- They can appear before, during, or after YouTube videos, or as display ads on other video platforms.
- Shopping Ads:
- Shopping ads showcase products for sale directly within Google search results.
- They include product images, prices, and store names, making it easier for users to find and purchase products online.
- App Ads:
- These ads promote mobile apps across Google’s various platforms, including search, display, YouTube, and within other apps.
- They can drive app installs, engagement, or conversions.
- Discovery Ads:
- Discovery ads appear across Google properties like Gmail, YouTube, and Discover feed.
- They are designed to reach users as they explore content relevant to their interests, rather than when actively searching for something.
- Smart Campaigns:
- Smart campaigns use machine learning to automatically optimize ad performance across different Google platforms.
- They are suitable for small businesses or advertisers with limited time or expertise in managing ads.
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