IMARC Group, a leading market research company, has recently released a report titled “Black Beer Market Report by Product (Dark Lager, Dark Ale, and Others), Packaging (Cans, Bottles), Sales Channel (On-trade, Off-trade), and Region 2024-2032”. The study provides a detailed analysis of the industry, including the black beer market trends, size, share and growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
The global black beer market size reached US$ 28.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 54.9 Billion by 2032, exhibiting a growth rate (CAGR) of 7.79% during 2024-2032.
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Factors Affecting the Growth of the Black Beer Industry:
- Growing Consumer Preference for Craft Beers:
The surge in consumer preference for craft beers is one of the major factors driving the market growth. Moreover, the ongoing shift towards artisanal and craft beers as consumers seek unique flavors and high-quality brewing techniques is boosting the market growth. Along with this, the rising popularity of black beers, due to their rich, robust flavors and diverse profiles, is catalyzing the market growth. Moreover, the heightened experimentation in craft breweries with various ingredients and brewing methods to produce distinct black beers appealing to the sophisticated palates of modern beer enthusiasts is fostering the market growth.
- Increasing Marketing and Branding Efforts:
The increasing focus on enhanced marketing and branding is propelling the market growth. In line with this, the rising investment by breweries in marketing campaigns that highlight the unique attributes of black beers, including their rich history, complex flavors, and premium quality, is fueling the market growth. Moreover, the heightened utilization of social media platforms and influencer partnerships to reach a broader audience, particularly targeting younger consumers who are more likely to explore and experiment with new beer varieties, is enhancing the market growth. Additionally, the growing focus on storytelling that uses packaging and advertising to convey the heritage and craftsmanship behind the products is boosting the market growth.
- Expanding Distribution Channels:
The expansion of distribution channels is a major driver of the market growth. Breweries are leveraging traditional and modern distribution networks to ensure the wider availability of their products. Along with this, the proliferation of e-commerce platforms that make it easier for consumers to access a diverse range of black beers from the comfort of their homes is bolstering the market growth. Additionally, the increasing partnerships with upscale restaurants, bars, and hotels that provide black beers with premium visibility and accessibility are catalyzing the market growth. Moreover, the presence of black beers in specialty liquor stores and supermarkets, making them more accessible to the average consumer, is contributing to the market growth.
Black Beer Market Report Segmentation:
By Product:
- Dark Lager
- Dark Ale
- Others
Dark lager represented the largest segment due to its broad appeal and versatility, catering to casual drinkers and connoisseurs with its balanced flavor profile.
By Packaging:
- Cans
- Bottles
Cans accounted for the largest market share as they offer convenience, better preservation of flavor, and environmental benefits through recyclability.
By Sales Channel:
- On-trade
- Off-trade
Off-trade represented the largest segment as consumers prefer purchasing beers for home consumption, driven by the convenience of retail outlets and online shopping platforms.
Regional Insights:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Asia Pacific’s dominance in the black beer market is attributed to its rapidly growing middle class, increasing urbanization, and rising disposable incomes leading to higher demand for premium beer products.
Global Black Beer Market Trends:
The increasing emphasis on sustainability and eco-friendly brewing practices, prompting breweries to adopt green initiatives such as sourcing local and organic ingredients, implementing energy-efficient brewing processes, and reducing waste through innovative packaging solutions is favoring the market growth. Moreover, the growing number of health-conscious consumers, encouraging breweries to experiment with lower-calorie, low-alcohol, and non-alcoholic black beer options without compromising on flavor, is enhancing the market growth. Furthermore, the rise of experiential marketing that creates opportunities for black beer brands to engage consumers through immersive experiences such as brewery tours, beer-tasting events, and virtual reality experiences, thus highlighting the brewing process and unique characteristics of black beer, is strengthening the market growth.
Top Companies Operated in Black Beer Industry:
- Allagash Brewing Company
- Asahi Breweries Ltd (Asahi Group Holdings Ltd)
- Bent Paddle Brewing Company
- BrewDog PLC
- Carlsberg Breweries A/S
- Mikkeller ApS
- New Belgium Brewing Company (Kirin Holdings Company Limited)
- Sapporo Breweries Ltd.
- Stone Brewing (Sapporo Breweries Ltd)
Key Highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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