Running a digital marketing campaign is pointless unless it yields results, and there is only so much SEO can offer. While having a website and social media accounts can help you become visible to the crowd, they aren’t a magical solution to get more conversions. Harnessing the true power of digital marketing requires a carefully laid out plan to influence consumer behavior. If your healthcare organization is actively investing in digital marketing services, but is unable to maximize conversions, it is time to explore Conversion rate optimization (CRO)

Role of CRO in health care

Conversion rate optimization is a carefully sought out strategy to increase conversions. This includes understanding your consumers and plotting a strategic path that influences them to take action by leveraging the use of CTAs (call to action). However, optimizing your landing pages or social media pages for increased conversions is not a task to be taken lightly. If you are relatively new to the industry, it’s best to obtain digital marketing services, including youtube marketing services, that include CRO to give you room to focus on prioritizing patient healthcare services.

Useful tips for maximizing conversions

The path to optimizing conversion rates is long and carefully plotted. Before you can initiate the CRO process you need to ensure the following:

Have a clear goal

You cannot define a strategy without a clear objective. Hence you need to define your objectives, such as, if you need more appointments, or if you want people to enquire about your services. You can have multiple objectives, but they must be achievable and within you scope of offering.

Aligning Objectives

Your users visit the page with an objective, and if that is unfulfilled, they are bound to leave. Therefore you need to determine potential factors for visiting your page and check whether your page fulfills these requirements.  

Placement techniques

It is important to understand that not everyone would want to read descriptive texts on your page just to schedule an appointment. Often, people visit a page with an intention or a predefined purpose, which makes it imperative to strategize where you place CTAs. To help you understand further, consider how the CTAs are advertyzed and refer to the following scenarios for certain CTAs and placement options.:

·         Appointments: CTAs for scheduling appointments should ideally be placed at the beginning of the page or towards the middle. This is to ensure that clients who already know about your practice do not have to struggle finding a CTA for booking an appointment.

·         Contact us: ‘Call us’ or ‘Contact us’ CTAs, help visitors contact you for further information, typically when there isn’t enough information on the page responding to their queries. Hence, they should ideally be placed towards the middle, end, or on the side bar.

·         Popup CTAs: you can also integrate popup CTAs to improve conversions. Popup CTAs invoke a sense of urgency, and can be a game changer when used correctly. They are generally activated based on browsing activity or when a visitor scrolls towards the exit icon. They can be used for anything ranging from signup requests, to spot discount offers.

In short, using the above guide can get you stated in your CRO journey to boost conversion rates and ultimately profits. However, this is still a tacky process that usually necessitates professional help from a Digital marketing services expert.

Parting tip:

you need to ensure that your CTAs are functional and free from obstacles that could prevent conversions. Ensure the process is easy to follow in order to improve CRO results