Google advertising is not excluded from the effects of the shifting online privacy landscape. 

Google plans to discontinue the use of third-party cookies in Chrome by the end of 2024. This means that brands cannot rely on third-party data to discover general online habits of their users, like purchases and interests on unaffiliated websites and apps. 

However, be at ease. Hyper-targeted advertisements will continue after this change. Even better, it makes room for creative advertising. Google actually advises marketers to concentrate on developing first-party connections, which entails obtaining first-party information from users of your website, such as browser types, web sessions, page hits, demographics, and sources of traffic.  

Unsure of how to begin cultivating one-on-one relationships with customers? 

We present to you Meta Click-to-WhatsApp Advertising for WhatsApp Commerce! 

What are click-to-WhatsApp ads?