Italy is known for its iconic cities like Rome, Venice, Florence, and Milan. These destinations are stunning, but they also tend to be crowded and expensive, especially during peak travel seasons. If you’re looking to experience authentic Italian culture without the tourist rush, consider exploring some of the country’s lesser-known gems. These underrated cities offer beautiful architecture, rich history, and delicious food, often at a more relaxed pace and lower cost.
Here are some of the best underrated Italian cities worth visiting in 2025.
1. Lecce - The Florence of the South
Located in the southern region of Puglia, Lecce is often called the "Florence of the South" thanks to its stunning Baroque architecture. It boasts a relaxed vibe, historic churches, and a thriving local art scene. The food here is distinctly different from northern Italy, with rich flavors and lots of fresh seafood.
Lecce is also close to some of Italy’s most beautiful beaches, making it a perfect base for both culture and coast lovers.
2. Bologna - A Food Lover’s Paradise
While Bologna is gaining recognition, it still flies under the radar compared to other northern cities. Known as the culinary capital of Italy, Bologna is the birthplace of tagliatelle al ragù (the real Bolognese sauce). Beyond the food, the city is full of medieval towers, charming arcades, and one of Europe’s oldest universities.
It’s also very walkable, and the locals are welcoming. Plus, Bologna’s central location makes it an ideal jumping-off point for day trips to Florence, Modena, and Parma.
3. Trieste - Where Italy Meets Eastern Europe
Tucked in the far northeast, Trieste has a fascinating blend of Italian, Slovenian, and Austrian influences. Once part of the Austro-Hungarian Empire, it offers a unique atmosphere that feels quite different from other Italian cities. Think grand coffee houses, Art Nouveau buildings, and seaside promenades.
Trieste is ideal for travelers who want something different from the typical Italian experience. The food, architecture, and slower pace make it a great place to unwind while still being immersed in history and culture.
4. Orvieto - Perched Above the Umbrian Countryside
Perched on a volcanic rock cliff in Umbria, Orvieto is a small town with big views. It’s often overlooked in favor of nearby Tuscany, but it has a charm all its own. The town’s cathedral is one of the most beautiful in Italy, and the underground cave network tells stories from thousands of years ago.
Orvieto can be reached easily by train from Rome and makes a great day trip or peaceful overnight stay.
5. Trento - The Alpine Gem
If you love mountains and fresh air, Trento should be on your 2025 travel list. Nestled in the Dolomites, this northern city is known for its clean streets, well-preserved Renaissance architecture, and laid-back vibe. It’s less touristy than other alpine destinations and perfect for hiking, skiing, or just relaxing with local wines and cheeses.
Trento also has a unique mix of Italian and Austrian culture that you won’t find elsewhere in Italy.
6. Ferrara - A Renaissance City Untouched by Tourism
Ferrara, located in the Emilia-Romagna region, is a beautifully preserved Renaissance city that feels like a step back in time. The city is surrounded by medieval walls, and you can explore the historic center by bike - just like the locals do.
Despite its charm, Ferrara sees far fewer tourists than neighboring Bologna or Florence. It’s perfect for travelers who enjoy art, history, and a slower pace.
7. Cagliari - Sardinia’s Seaside Capital
If you’re craving island life, head to Cagliari, the capital of Sardinia. This coastal city offers stunning views, sandy beaches, and a unique blend of Mediterranean cultures. You’ll find Roman ruins, colorful buildings, and a vibrant food scene - all without the crowds of Italy’s mainland cities.
Cagliari is a great starting point for exploring the rest of Sardinia, which is full of natural beauty and charming villages.
Final Thoughts
Italy has so much more to offer beyond the usual tourist trails. These underrated cities provide the perfect mix of beauty, culture, and affordability. Whether you’re looking for a seaside escape, a mountain retreat, or a historical treasure, you’re sure to find something special off the beaten path.
And to make your journey even smoother, consider using Voye Global’s eSIM service. It helps you stay connected effortlessly across Italy, so you can focus on enjoying the adventure instead of searching for Wi-Fi.
