Packaging, besides protecting goods, communicates with people as well. By looking at your egg carton’s color, texture, label and structure, your customer learns more about your brand. Is your farm rustic and organic? Use pulp cartons that have been hand-stamped instead of printed. Doing business in selling premium eggs? Try using a plastic container with a gold foil finish.
It is widely reported that people link packaging to the quality of a product. A strong and attractive egg carton can make the brand appear reliable, loyal and worthy of higher prices.
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