Loops by LJ is where modern craftsmanship meets timeless design. We create premium, hand-tufted rugs designed to anchor spaces, evoke emotion, and elevate everyday living. Our collections are inspired by nature’s raw beauty, architectural forms, and the textural richness of the world around us—offering rugs that are as thoughtful as they are functional.

Each Loops rug is crafted from high-quality materials such as New Zealand wool, ensuring durability, sustainability, and comfort underfoot. We collaborate with skilled artisans, honoring traditional techniques while pushing the boundaries of modern design.

At Loops by LJ, we believe a rug is more than a decorative layer—it’s the foundation of your home’s story. Whether through bold textures, subtle palettes, or striking organic forms, our rugs bring warmth, depth, and intentional style to every space they touch.

Explore our collections and discover how a Loops rug can help you design from the ground up.