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Anchor Text It's normal to use keywords in anchor text, but using too many exact-match keywords can make your site look dishonest, which can get you in trouble with Penguin.Penguin has had a big effect on SEO, changing how websites build links. Take a look at these main effectsQuality Over Quantity Instead of getting a lot of low-quality backlinks, websites should focus on getting a few good ones that are useful.
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