Continuously utilizing black-hat techniques that violate webmaster guidelines to improve a website's ranking in search engine results may result in receiving a Pure Spam Manual Action. This is the most severe form of manual action and can lead to a loss of organic visibility, often resulting in removal from Google's search results. Pure spam, also known as search engine spam, refers to websites employing unethical tactics like keyword stuffing, cloaking, or generating bulk content automatically. Such websites lack useful information for users and are solely created to manipulate search rankings.

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