Businesses across the globe use WhatsApp frequently. However, to make the most of it, enterprises require WhatsApp API and at the same time, you need to have the best automation service provider. If you are already using Wati and looking for some other top Wati Alternative, then this blog recommends you some good options.
Wati is a WhatsApp Business API solution Provider that has been one of the best choices for WhatsApp Commerce for many brands.
Wati enables businesses to apply for the WhatsApp Business API through their platform and utilize features like their no-code chatbot builders for automating customer responses, creating conversation flows and a shared inbox for good team collaboration and offering customer support.
Some Pros of Wati are as follows:
Wati enables sending out personalized WhatsApp broadcast campaigns for consistent customer engagement and develop customer relations.
Permits you to build chatbots to provide responses to common customer queries and create automated conversation flows.
Wati WhatsApp API: A Short Review
From 2020, Wati has become a popular service for the WhatsApp Business API. Wati supports businesses with many automated conversations required for handling various workflows and simplifying redundant tasks with ease.
Wati has restricted WhatsApp chatbot capabilities. Some customers have reported that Wati has limited automation capability, especially for growing businesses.
Top Wati Features in 2024
Let us explore some top features of Wati, which businesses find most useful, inspiring them to prefer Wati as their top service provider.
Broadcast Bulk Messages
Wati allows brands to implement effective WhatsApp marketing campaigns to existing customers and prospects with the WhatsApp broadcast feature. This feature is just sending bulk messaging to multiple contacts directly via WhatsApp.
Wati gives the email marketing feature for WhatsApp and permits you to automate your broadcast messages for successful campaigns. Messages composed in Wati are pre-approved and hence fulfill WhatsApp’s guidelines. You can also send personalized WhatsApp template messages on-brands to different contacts.
Custom Notifications
The Wati custom notification feature is a major strength of the platform for WhatsApp eCommerce marketers. Users can send timely alerts to customers and prospects to improve conversion. This function helps team people working on various projects or contacts with incoming message alerts.
The custom notification feature is also reliable as a tool to ensure successive communication between the users, teams and customers. You can share product stock alerts, cross-sell and send out recommendations based on the customers’ past purchases and interests, information about discounts, sales and special offers and more.
Based on customer reviews and experiences, Wati has some drawbacks.
Looking for a Top Wati Alternative for Better Results
Learn and grow your business with WebMaxy WhatsApp Commerce
Drawbacks of Wati
Bugs
Many Wati users have reported experiencing bugs and lagging within the platform. The platform’s overall functionality can be compromised by this, which can disrupt a smoother user experience.
No sales-oriented tools
There are no effective tools available in Wati for promoting sales. WhatsApp’s absence of payment, product sharing, and sales performance tracking can hinder the success of deals and winning sales. It’s time to move on.
Single channel support
Wati offers single channel support exclusively for WhatsApp Business. For businesses that offer support and engage with customers through other channels, a CRM tool must be purchased separately to enable multi-channel support.
High Price
In comparison to other WhatsApp Business API solution providers that offer similar features, Wati’s pricing is notably higher. While it may be a good investment for larger businesses, the higher cost is not suitable for small and other businesses that want to expand through the WhatsApp Business API.
Not suitable for growth
Wati’s plan to limit users to a single WhatsApp Business account in each instance means that brands cannot connect additional numbers to the platform or facilitate communication across multiple teams and stores, as the business grows and expands.
Top Wati Alternatives
Now let us unfold some top Wati Alternatives here.
