Let’s be honest. How many apps do you completely forget about after, like, five minutes? The ones that just… vanish? The ones that turn your brain into a tangled mess of buttons and menus? Yeah. Me too.

It’s not about “beautiful” design. Seriously. It’s about the chaos. The silent screaming. That moment when you realize you've been fiddling with something for fifteen minutes and haven't actually moved closer to your goal. It’s brutal. It's soul-crushing.

You’re likely paying someone to “optimize” your product. Someone who probably thinks “intuitive” is a design term. It's not. Intuitive is about removing the unnecessary friction. About building something that feels easy, not something that makes you question your own intelligence.

Look, I’m not saying you need a PhD in psychology to design a good app. But you do need to understand what's driving users away. A lot of “designers” just slap together a pretty interface and call it done. They don't actually test it. They don't watch people struggle. They don't hear the frustrated sighs.

We at Barzii.Design, we do. We’re obsessed with untangling the knots. With figuring out why people are getting stuck. Usually, it's because someone got too clever. Too proud. Too focused on the “tech” and not the actual user.

It’s not about making something "delightful," it's about getting out of the way. It's about building something that disappears.

Seriously. Let's fix it.