We have all experienced that when we open a bag of rice and are struck by the strong and almost perfume-like smell. Though it smells good, there is one little secret: a lot of brands apply artificial sprays that pretend to smell of high-quality grain.

In Kuber Agro, a parent company of Oscar Basmati Rice, we think you should have the original. This blog will demonstrate how to identify natural aromatic basmati rice in order to avoid paying for the scented imitations and begin enjoying natural flavor.

Why “Natural” Beats “Scented” Every Time?

The aging and origin of the soil is what makes authentic basmati, not a chemical additive. As a matter of fact, a recent industry study proposed that close to 20 percent of low-cost aromatic rice in the global markets could have synthetic aroma boosters.

There are 3 steps to determining real Basmati rice

1. Check the Shape and Grain Length

2. The Raw Sniff Test

3. Seek the Aging Mark

Your Rapid Authenticity Checklist.

• Texture: Does it remain firm and separate on cooking?

• Color: Do the grains appear a little creamy (not bled white)?

• Origin: Does it grow in the Himalayan foothills?

• Label: Does it say old rice?

Natural vs. Artificial: In a Nutshell

For best results, always soak your premium Basmati rice in water for at least 30 minutes prior to cooking to maximize the scent of the rice. This technique will “wake up” the essential oils in the rice.

• Find Out More About Kuber Agro.

• Sustainable Farming Practices.

• Shop the Oscar Basmati Rice Collection.

• The Complete Guide to Cooking Biryani.

Conclusion

Don’t be fooled by clever marketing. Luxury comes from a nutty aroma from the rice that has been grown and matured properly. Selecting our Noor Basmati Rice is selecting the legacy of Kuber Agro and guarantees that it has a 100% natural aroma.