Your outdoor sign is your first handshake with the customer. It represents the silent introduction that says, “Hey, we’re here, and you should give us your time.” Whether you are running a café, a retail store, or a corporate event, your sign works a lot harder than you think.
And the numbers support it:
- 76% of consumers say they have walked into a store just because the sign caught their eye.
- 68% admit they judge the quality of a company’s product or service based on the signage.
That’s not fluff; that’s money on the table. So let’s talk about materials and choose outdoor signs that will work for you, not against you.
