The Bachelor of Marketing Psychology at the University of Wollongong in Dubai (UOWD) helps students understand how people think and behave, which is useful in marketing. The course combines psychology with marketing to help students influence consumer behaviour. At UOWD, students learn topics like how people make decisions, feel emotions, and react in different situations. This knowledge helps in creating better marketing campaigns. Students also study key marketing areas like digital ads, SEO, brand management, content marketing, and social media. They learn how to use psychology in all these areas to connect with customers. The program also teaches how to understand what people want and how to predict market trends. UOWD offers hands-on learning and modern tools. This course prepares students for exciting careers in marketing.
