Modern brands are increasingly focused on ensuring brand safety in the online ecosystem. Many marketers have begun to recognize the risks to their brand’s security. Misinformation, incorrect messaging, bot traffic, and “algorithms” are just a few severe threats businesses face today. According to a survey of over 600 leaders from top brands, agencies, and media buying companies, 40% expect brand safety threats to increase in 2023. While this is a concerning figure, the good news is that the awareness needed to combat such threats is rising. As online fraudsters become more creative and innovative in their methods of committing fraud, advertisers become more concerned. The following sections discuss how advertisers and brands can prepare for and overcome the ever-changing brand safety issues in 2023.
Visit us:- https://viralsocialtrends.com/from-vulnerability-to-vigilance-navigating-brand-safety-in-2023/
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