STRATEGIC BUSINESS UNIT
Assignment # 1



Ahmad Hassan
01-171192-106
Submitted to
Ms. Maryam Abid
Subject
Principles of Marketing
BS Psychology
BAHRIA UNIVERSITY ISLAMABAD CAMPUS





STRATEGIC BUSINESS UNIT
Strategic business unit or more commonly known as SBU is a separate unit within the company that has different mission and objectives and plans accordingly to those objectives and goals. For example, Unilever own Dove, Rexona and Lux all of them are included in Personal Care Unit which has a separate mission than Foods unit which includes Knorr, Flora and Rama. Through this example we can see how different companies can create different units of their multiple products.
P&G SBUs:


Above is the example of P&G they have divided their products into different units. P&G have based their SBUs on the basis different product line that serve a different purpose, baby care SBU covers Pampers and Fabric Care SBUs covers Ariel as both are different products and have different objectives and purpose.


We will give P&G different SBUs in the following way:

Hygiene Care:
Always, Pampers, Ariel and Safeguard.
Above products are included in the SBU hygiene care because the objective of the above products is to provide a better hygiene.
Body Care:
Olay and Vicks.
Above products are included in the above SBU as they are used for care of the body.
Physical Care
Head and Shoulders, and Pantene
They are included in the SBU Physical because of all the products are used for the physical care. i.e care of the hair.
SBUs of Reckitt Benckiser:
Nutrition







Health

Hygiene

Reckitt Benckiser divided their products into three categorize health, hygiene and nutrition as most of their products belonged to these three categorizes. But it being a multi-national company it should have divided in manner in which they could cater to their international customers.
New SBUs
I categorized RB business portfolio into two parts as it is multi-national company and most of its products other than England are sold in Middle East and Asia which mostly includes Hygienic and Health related products.
Reference:
https://www.rb.com/brands/
https://pk.pg.com/brands-and-products/