If you’re a homeowner looking to sell your property without an agent, advertising on major real estate websites like Domain.com.au can significantly boost your exposure. However, many people don’t realize that Domain.com.au private seller access isn’t directly available to individual sellers. So, how do you get around this limitation? In this article, we’ll explain how private sellers can still list their properties on Domain.com.au, what’s required, and how services like For Sale By Home Owner make the process smooth and professional.
Why You Can’t List Directly as a Private Seller
Domain.com.au is one of Australia’s largest property portals, alongside realestate.com.au. However, Domain restricts access to licensed real estate agents or verified third-party platforms. This means if you’re an individual seller without a real estate license, you cannot create an account and list your home directly on the platform.
This policy aims to maintain professional standards and ensure listings are legitimate. While this might seem like a setback, the good news is that there’s a legal and simple workaround that gives you full access as a private seller.
Use a Licensed FSBO Platform for Domain.com.au Private Seller Access
The most effective way to gain Domain.com.au private seller access is through a licensed “For Sale By Owner” (FSBO) platform. These services are legally registered and have real estate licenses, which means they are authorised to list on Domain.com.au on your behalf.
One trusted example is For Sale By Home Owner, a platform that helps thousands of Australians advertise their homes without using traditional real estate agents. When you sign up with a service like this, they act as your listing conduit. You retain full control over your sale — pricing, inspections, negotiations, and more — while benefiting from the exposure of premium property websites.
How Does the Process Work?
Create Your Listing
After choosing a FSBO platform, you’ll enter details about your property including price, description, photos, and contact information. Some platforms even offer professional photography or copywriting services for an added fee.
Listing Is Reviewed
The platform will review your listing to ensure it complies with Domain.com.au’s quality standards and local property advertising laws. This step helps protect both buyers and sellers from scams or misinformation.
Go Live on Domain.com.au
Once approved, your listing goes live on Domain.com.au under the FSBO platform’s agent license. Your contact information (usually a phone number or enquiry form) is included, so buyers can reach out to you directly.
You Stay in Control
You’re responsible for arranging open homes, responding to enquiries, negotiating offers, and finalising the sale. The FSBO service simply provides access to high-traffic websites and compliance support.
What Are the Costs Involved?
Private seller packages for access to Domain.com.au vary based on features. A basic listing might cost a few hundred dollars, while packages with photography, signage, or social media promotion could be more. However, even with extras, FSBO services are typically far more affordable than paying a traditional agent’s commission.
For Sale By Home Owner, for instance, offers competitively priced packages with the flexibility to upgrade based on your needs. The investment pays off in visibility and the ability to manage your own sale.
Benefits of Using Domain.com.au as a Private Seller
- Massive Exposure: Domain.com.au attracts millions of property seekers each month.
- Professional Presentation: Your listing will look just like agent-listed properties.
- Direct Buyer Contact: Inquiries come directly to you, not through a middleman.
- Cost Savings: No agent commissions — only a one-time listing fee.
- Control: Set your price, manage open homes, and negotiate directly.
Final Thoughts
Although you can’t list directly as a private seller, platforms like For Sale By Home Owner make Domain.com.au private seller access easy and legal. By leveraging their licensed status, you can advertise your home on one of Australia’s top real estate websites without losing control of your sale. Whether you’re experienced in real estate or selling for the first time, this approach gives you visibility, savings, and control — all essential for a successful sale.
