Born X Raised has emerged as a bold and influential force in streetwear, rooted deeply in the cultural landscape of Los Angeles. Established by Spanto and 2Tone, this brand represents more than fashion—it’s a reflection of LA’s urban identity and community. Known for its authentic designs and socially conscious message, Born X Raised has captured the essence of street culture through signature pieces like the Born X Raised Hoodie and collaborations such as the Born And Raised Dunks.
The Vision Behind Born X Raised
Founded in 2013, Born X Raised was born out of a need for authenticity in streetwear, a way to express the unique characteristics of LA’s urban life. Spanto’s vision was clear: to create a brand that spoke directly to the people of his hometown and mirrored their realities. Growing up in Venice, California, Spanto saw firsthand how gentrification and change were reshaping the city, and he wanted to honor LA’s original neighborhoods and history through fashion.
Born X Raised was designed to make a statement—a commitment to preserving culture while pushing the boundaries of streetwear. This is evident in everything they produce, from apparel to collaborations with major names in the fashion and sports industries.
The Born X Raised Hoodie: A Cultural Staple
One of the brand’s most iconic pieces, the Born X Raised Hoodie, has become a go-to for those looking to embody the ethos of LA street style. These hoodies are known for their high-quality fabric, relaxed fit, and bold, graphic design. Typically featuring the brand’s signature block logo or culturally significant symbols, each hoodie represents more than a fashion item—it’s a piece of LA’s evolving streetwear story.
Whether paired with jeans, joggers, or layered under a jacket, the Born X Raised Hoodie offers versatility while maintaining a statement-making aesthetic. The brand often releases limited-edition drops, making the hoodie a highly sought-after piece that represents individuality and urban authenticity.
Born And Raised Dunks: A Collaboration for the Culture
The Born And Raised Dunks collaboration with Nike took the brand’s influence to the next level. This project was not just about a sneaker drop but rather a celebration of LA’s street culture and a nod to the sneakerhead community. The collaboration featured custom Dunks with the Born X Raised signature—combining Nike’s iconic silhouette with bold, street-inspired design elements.
From limited colorways to exclusive releases, the Born And Raised Dunks became a must-have for sneaker enthusiasts and streetwear collectors alike. These shoes represent a fusion of fashion, art, and community, making them a perfect embodiment of what the brand stands for: blending LA’s historic street culture with modern style.
Born X Raised: Impact Beyond Fashion
Born X Raised isn’t just a clothing brand—it’s a movement dedicated to preserving the cultural identity of Los Angeles. Spanto has consistently used his platform to give back to the community, often highlighting the importance of unity and heritage. Through events like pop-up shops, collaborations with local artists, and charity work, Born X Raised stays connected to the city’s roots.
The brand also places a heavy emphasis on storytelling through its designs. Whether it’s a reference to LA’s vibrant Chicano culture or the impact of gentrification on local neighborhoods, every piece produced by Born X Raised tells a story, reinforcing the brand’s commitment to authenticity.
Why Born X Raised Matters in Streetwear Today
Born X Raised represents a shift in the streetwear landscape, where fashion is not just about aesthetics but also about meaning and purpose. The brand’s commitment to community, combined with its standout pieces like the Born X Raised Hoodie and collaborations like the Born And Raised Dunks, has made it a staple for those who understand the intersection of fashion, culture, and identity.
In a time when streetwear is more global than ever, Born X Raised stands out by remaining true to its roots. The brand continues to push the envelope, merging style with substance and ensuring that each piece is both timeless and tied to LA’s evolving narrative.
Conclusion
Born X Raised has transformed from a local streetwear brand into a cultural phenomenon, representing the essence of Los Angeles. From the Born X Raised Hoodie to the Born And Raised Dunks, the brand’s signature items have become symbols of street style and cultural pride. Born X Raised isn’t just clothing—it’s a tribute to the communities that have shaped LA’s streets, making it one of the most significant brands in the streetwear world today.
