The pet grooming services market is undergoing a period of rapid transformation, fueled by evolving consumer preferences, rising pet ownership, and the growing humanization of pets worldwide. According to recent market analysis, the sector was valued at USD 6.33 billion in 2023 and is projected to nearly double, reaching USD 12.05 billion by 2032, expanding at an impressive CAGR of 7.42% between 2024 and 2032.

As pets increasingly become integral members of households, the demand for professional grooming services—ranging from basic hygiene to luxury spa treatments—is soaring. This growth is being shaped by factors such as digitalization, wellness-focused services, and the willingness of owners to invest in premium experiences for their furry companions.

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Global Market Overview

The pet grooming services market is a dynamic segment within the broader pet care industry, encompassing services like shear and trimming, massages, spa treatments, and other specialized grooming offerings. Pet owners today are more discerning, prioritizing not only the physical appearance of their pets but also their comfort, well-being, and hygiene.

Service demand is segmented by pet type (dogs, cats, others) and delivery channels (commercial facilities, mobile grooming, and at-home services). The shift toward convenience has notably boosted the popularity of mobile grooming vans and on-demand digital booking platforms, which allow busy owners to schedule professional grooming right at their doorstep.

Regional Insights

North America – The Market Leader

North America accounted for the largest market share in 2023, and its dominance is expected to continue throughout the forecast period. The region benefits from:

• A mature pet grooming industry with a wide network of service providers.
• High pet expenditure supported by robust consumer purchasing power.
• Rising awareness around pet health, hygiene, and wellness.
• Strong penetration of premium grooming services and luxury pet salons.

The United States, in particular, has seen pet spending soar in recent years. Government statistics reflect a significant increase in household budgets allocated to pet care, with grooming occupying a key share of this expenditure.

Asia Pacific – Fastest Growing Region

The Asia Pacific region is witnessing the fastest growth, driven by:

• Rising pet ownership in countries like China, Japan, and India.
• Expanding middle-class populations with greater disposable income.
• Growing influence of social media trends showcasing well-groomed pets.
• Government initiatives promoting responsible pet care.

The accessibility of specialized grooming services, including mobile grooming and spa treatments, is expanding rapidly across urban and semi-urban areas. E-commerce platforms and online booking portals are also making pet grooming more accessible and convenient for consumers in the region.

Key Market Drivers

1. Humanization of Pets

Pet owners increasingly view their animals as family members, driving demand for premium, wellness-oriented grooming services.

1. Technological Advancements

Adoption of AI-powered grooming tools and digital booking platforms is streamlining service delivery and enhancing customer experience.

1. Increased Pet Ownership

Rising adoption rates across both developed and emerging markets are expanding the customer base for grooming services.

1. Health & Hygiene Awareness

Regular grooming is now recognized as essential for maintaining pet health, helping prevent skin conditions, parasites, and infections.

Market Restraints

• High Service Costs: Premium grooming services remain out of reach for price-sensitive consumers in some regions.
• Shortage of Skilled Groomers: The industry faces a skills gap, particularly in emerging markets.
• Regulatory Compliance: Varying safety and hygiene regulations across countries can present operational challenges for service providers.

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Opportunities in the Pet Grooming Services Market

• Expansion of Mobile Grooming Services: Busy lifestyles are creating demand for on-the-go grooming solutions.
• Eco-friendly & Organic Products: Consumers are showing interest in natural, hypoallergenic grooming products.
• Luxury & Specialized Treatments: Spa therapies, massage services, and breed-specific styling are gaining traction.
• Integration with Veterinary Services: Offering grooming alongside veterinary check-ups presents a holistic pet care solution.

Emerging Challenges

While the market outlook remains highly positive, competition is intensifying. Service providers must focus on differentiation, whether through technology, niche offerings, or superior customer service. Managing operational costs while delivering consistent quality will be crucial for sustaining profitability.

Segment Analysis

• By Service Type
• Massage/Spa & Others – Increasing demand for relaxation-focused services.
• Shear & Trimming – Core grooming service, essential for most pets.
• By Pet Type
• Dogs – Largest segment, given higher grooming frequency and variety of styles.
• Cats – Growing segment, with rising awareness of feline grooming needs.
• Others – Includes rabbits, guinea pigs, and exotic pets.
• By Delivery Channel
• Commercial Facilities – Traditional grooming salons remain popular.
• Others (Mobile, At-home) – Rapidly growing segment driven by convenience.

Regional Market Coverage

• North America: US, Canada, Mexico
• Europe: Eastern (Poland, Romania, Hungary, Turkey, etc.) & Western (Germany, France, UK, Italy, Spain, Netherlands, etc.)
• Asia Pacific: China, India, Japan, South Korea, Vietnam, Singapore, Australia, etc.
• Middle East & Africa: UAE, Egypt, Saudi Arabia, Nigeria, South Africa, etc.
• Latin America: Brazil, Argentina, Colombia, and others

Competitive Landscape

The market features both global brands and regional specialists. Major players include:

Wahl Clipper Corporation | Royal Canin | KONG Company | Bissell Inc. | Virbac | Bob Martin Petcare | Petco | PetSmart | The Groom Room (Pets at Home) | Furry Land | Earthbath | FURminator | Andis Company | Oster | TropiClean | Chris Christensen Systems | Pet Head | JW Pet Company | Four Paws | Hartz | ConairPRO Pet

These companies compete through product innovation, service expansion, brand loyalty programs, and strategic partnerships with pet care retailers.

Future Outlook

The pet grooming services market is set to evolve into a more personalized, technology-driven, and wellness-focused industry over the next decade. Key trends to watch include:

• Greater integration of AI and automation in grooming tools.
• Expansion of subscription-based grooming packages.
• Increased demand for eco-friendly and cruelty-free products.
• Growth of pet grooming franchises in emerging markets.

With rising global pet ownership and owners’ willingness to invest in high-quality care, the industry’s growth trajectory appears robust. For investors, service providers, and product manufacturers, the next few years will present significant opportunities to capture market share in this booming sector.