The global Anime Merchandising Market was valued at USD 8.7 billion in 2023 and is expected to grow at a strong CAGR of around 8.9% during the forecast period 2024-2032
Recently the news came regarding Anime Trending and its declaration about distributing merchandise related to look back anime movies. Originally a manga by Tatsuki Fujimoto recognized for his recent series Chainsaw Man, Look Back is a film by Kiyotaka Oshiyama. The story revolves around Fujino, a comic strip drawing student, who is prominent for the comics she draws, and Kyomoto, an introverted artist competitor. As has been the case with most rivalries the duo slowly transforms from rivals to fellow enthusiasts in the creation of art which opens themes such as hard work in the creation of art and friendships that are formed in the process of creating art.
The film’s limited release in theaters happened on October 4, 2024, and the movie reached theaters across the country starting October 6. People like it for evolving fresh concepts in depth and for it has a profound emotional impact and brilliant animation.
The exclusive Look Back set by Anime Trending is available for pre-order via the AniTrendz Online Store on October 5, 2024. Such products as tote bags, key chains, magnets, and car badges are part of this collection with the intention of appealing to the fans of the film. The pre-order will be ending on 31 October 2024 with items to be shipped before mid-December to coincide with the holiday season.
Interviewed for this story, Anime Trending’s CEO, Kwok-Wai Hanson, shared his excitement for this collaboration by saying that Look Back is the first merchandising deal the site secured, and by doing so, it emphasizes the importance of the artistry depicted in anime and the individual’s creative process. The amount of $688,400 gained by Look Back during the first three days of its presentation at the box office again proves the audience’s desire to watch anime movies and buy related merchandise.
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Manga Plus launched a U.S. online store.
Similarly, Manga Plus started the first online store for consumers in North America on January 9, 2025. Special T-shirts, action figures and other accessories from the popular Shonen Jump Anime shows including Naruto, One Piece, and My Hero Academia are available at this store. The launch comes five years after the release of the Manga Plus application, which has been downloaded more than 28 million times worldwide.
The new online store also offers many product categories, clothes, toys, and special edition items connected to recent events such as the Anime Expo. Presently, it displays merchandise from 13 Shonen Jump series such as Chainsaw Man, Jujutsu Kaisen, and Demon Slayer; the store even has an option by which customers can search merchandise by characters to ease the process of finding merchandise in their favorite heroes or villains.
The Manga Plus store also offers a list of limited editions that makes it a standout from similar stores. Product releases from this year’s Anime Expo include T-shirts based on different series, special mugs, and badges. Lovers of One Piece can get special character mini-figures, and unknown merchandising blind boxes, which create mystery for the buyer.
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Impact on Anime Culture
Both measures demonstrate a general shift in the anime business in recent years, where various firms have started utilizing merchandising not only as a major source of revenue but also to further engage anime fans. With official merchandising outlets exclusively featuring designs from Anime Trending or a store for Manga Plus, these companies are helping to close the distance between artists and the everyday people who read their comics.
These developments are useful as anime becomes more mainstream within North America: fans of their favorite series can gather and bond with one another. Given the achievements that have been seen with streaming platforms, anime culture had been taken more prominently from obscurity level, which in return enabled the merchandising aspect to be opened for it.
Conclusion
Look Back’s apparel being sold by Anime Trending and the announcement and opening of Manga Plus USA online store are both positive developments for fans seeking anime culture. With the exclusives tying into those series and films, these initiatives create a closer relationship between the people behind the content and consumers. With the anime market expanding annually in North America fans of anime and manga can branch out into new areas and obtain items that convey their love for anime and manga. This is an era of potentiality for anime merchandise, and it will enhance the viewers’ interaction with Anime across the continent.
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