Digital marketing is the need of an hour. It is a magical tool that helps you stand out and make your brand noticeable. Stats believe the global market value of digital marketing will reach around $1.3 trillion by 2033, making it one of the leading tools in your arsenal. However, digital marketing is a vast field, and you should know all its types and other details before integrating it with your business plan. 

So, if you have recently jumped into the digital landscape and are wondering where to get started, this guide is for you. Here, we’ve outlined the 8 different types of digital marketing you can choose to drive organic traffic and generate revenue. Hire the best digital marketing agency in Delhi and take your brand to the next level. 

What are the 8 Different Types of Digital Marketing?

Digital marketing is a complex ecosystem. Hence, you must know every aspect before delving into this field. These options work hand-in-hand, so you must learn about them fully to devise a perfect strategy to grow your business. Read on to know more. 

1. Content Marketing

Let’s begin with the lifeblood of digital marketing - Content. Your business will take the position of authority if it provides high-end, valuable information to readers. Content marketing can be done in various ways, including blogs, social media, email, or other channels. 

Simply put, content is an integral part of all other digital marketing types and can make or break your brand reputation in the industry. 

2. SEO

While content may be the lifeblood, SEO is the backbone of the digital marketing industry. It allows your content to rank in SERPs; thus making your brand be seen and heard. Studies show that 91.5% of the web traffic is shared by sites listed on Google’s first page. 

It’s no wonder that most users cannot go beyond the first or second page, and that’s what makes SEO important. 

SEO is further divided into three types, including

• On-Page SEO

• Off-Page SEO

• Technical SEO. 

3. SMM

Social Media Marketing, or SMM, uses social media platforms to reach the potential audience. This technique transcends geographical restrictions and helps businesses target consumers worldwide. 

You may publish your content on social media or create ads to grab the eyeballs. Besides, social media can be used as a direct communication channel. It gives you a chance to connect with potential buyers personally. 

If you are new to social media advertising, hire the best digital marketing company in Delhi and boost your brand awareness. 

4. Email Marketing

Sending emails is necessary to keep your loyal or existing customers on the radar; however, sending mundane blasts won’t do any magic. Rather, you must use appealing storylines and subject lines to motivate your customers to take some valuable action. 

Create a list of potential buyers and craft a unique email to cater to their buying persona. Be mindful that your email only sounds informative or promoting; rather than pushy on sales. Don’t forget to automate the process so you can reach your customers at the right moment. 

5. PPC or Paid Advertising

The digital marketing competition is getting fierce with each passing day; hence, you must integrate Paid Advertising into your strategy to attract consumers. These paid ads are meant to appear on the top of SERPs, before organic results. 

While Paid Advertising may sound costly at first glance, it is still a cost-effective approach to gain attention. However, Paid Advertising is beneficial only when done right, so hire the best digital marketing company in Delhi and make the most of your spending.

6. Performance Marketing

Performance Marketing, as the name suggests, is a result-based type of marketing. In this, brands run campaigns and pay the marketers only if they bring resulting action, like click, lead, or sale.

Unlike other digital marketing types, Performance Marketing is highly measurable and helps with making iterations. Some of the most popular metrics used for this marketing type are CPC, CPM, CPL, and CPA. 

7. Affiliate Marketing

Did you know - 79% of marketers believe that Affiliate Marketing helps engage their existing customers? Affiliate Marketing is a powerful tool to fill your sales funnel up to the brim by using content producers as a sales team. 

What makes Affiliate Marketing worth adding to your strategy is its pocket-friendly nature. You don’t need to have a big audience as all the work is done by content producers and you just have to give them a commission for each conversion. If you are new to Affiliate Marketing, it’s better it collaborate with the digital marketing agency in Delhi and let them do their job. 

8. Video Marketing

YouTube is the second largest search engine after Google, and that’s what makes Video Marketing a must-have tool in your digital marketing stash. You can use Video Marketing in the form of entertainment, news, tutorials, and more, and reach new customers. This strategy is being used to drive results throughout the marketing funnel. 

It can be used as a standalone marketing strategy or in conjunction with other strategies and campaigns to capture attention. 

Summing Up

That’s all about the different types of digital marketing you can use to grow your business. Start by outlining your business goals, creating a buyer persona, and choosing a strategy that best fits your objectives. Working with an expert can make all the difference for those new to digital marketing or looking to enhance their efforts. Xntrova, a trusted digital marketing company in Delhi, can help you develop and implement a personalized strategy to drive growth and make a lasting impact in the digital space.