The dried cranberry market comprises berries that are cleaned, dehydrated, packaged and distributed for consumption. Dried cranberries retain most of the nutritional benefits and taste of fresh cranberries and have a longer shelf life. They are a rich source of antioxidants, vitamins, minerals and fiber. Dried cranberries find wide uses in snacks, bakery products, cosmetics and pharmaceuticals due to their nutritious profile. The growing health and wellness trend among consumers has increased the demand for dried cranberries significantly. Leading players are pursuing global expansion plans through partnerships, acquisitions and new facilities especially in Asia Pacific and Latin America.
The Dried Cranberry Market Opportunities for new product launches catering to various end-use segments. Manufacturers are focusing on developing snacks, cereals and bakery goods with dried cranberries to expand the application scope of the product.
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