Do you freak for the latest news on art shows & fairs across the globe? Then, start your countdown for the upcoming premier art fair in London - FOCUS 2025. Focus art fair will be hosted by the iconic Saatchi Gallery in London, from the October 16–19, and it promises an incredible blend of physical & digital contemporary showcase. So, if you wish to visit the show personally, or follow via social media handles, mark your calendars now! This is going to be the trendiest affair in the city of London that you cannot afford to miss!
Why Focus Art Fair 2025 is London’s Most Exciting Art Event?
The venue sets it apart – the prestigious Saatchi Art London at the King’s Road, Chelsea, adds more glam and glitz to the show! And, it’s here that this edition of Focus will make its final stop of a global 2024 world tour. The show is optimistic and looks forward to merging a curated mix of emerging & established artists, making room for fine art, digital media, NFTs, installations, and immersive experiences. It’s all under one roof!
The FOCUS endeavour has a high-tech collaboration with partners like LG, Frieze, Artsy, and Sotheby’s, the premier art-selling sites, and big names in brand marketing. All of them will join hands together to create a sensory-rich ambiance that bridges analog & virtual creativity.
Saatchi Art London & Why does it Matter!
Though Saatchi Art is an American endeavour, based in Los Angeles, it has a historic connection and affiliations with Saatchi Art London - the name of prestige that launched careers of celebrated young British artists of the 1990s. And it continues to do so.
The FOCUS LONDON 2025 showcase will have works connected to the Saatchi network, where contemporary artists display their geniuses, and creations speak of the gallery’s commitment to promoting emerging global voices.
What to Expect at the Art Fair in London 2025: For Artists & Collectors!
Immersive Exhibits & Installations
There will be immersive solo showcases by artists like Olivier Mourao’s digital & physical creations; some finest collaborations with the Bamboo Mood Collection for the curated dining experiences, add artistic sense and sophistication to the ambiance.
Wide Global Representation
The fair expects international galleries like One East Asia, NYC Culture Club, Hanmi Gallery, TERAVARNA gallery, and a lot more international galleries to feature their art & artists to make it a real fiesta.
Artist‑First Platforms
One thing will intrigue artists and visitors alike – that is the familiar air of the show unlike the traditional gallery fairs, as Focus art fair prioritizes the direct artist to collector connection, eliminating mediators and secondary contacts. This is indeed great news for the emerging talents who get to exhibit and sell their works without paying a hefty commission to the intermediaries.
Open Call for Artists via TERAVARNA
The contemporary art gallery TERAVARNA has organized juried art competitions for deserving artists so that they have a chance to exhibit their works for FREE at the prestigious fair. Selected artists will get to exhibit at the premier Saatchi Gallery and will enjoy exposure via social media, press, and promotional channels. The submission deadline for artworks closes by August 31, 2025. So, if you are someone eyeing at opportunities like this, get a move now!
How to Maximize the Fair Experience: Keep Yourself FOCUSED!
For Artists:
If you really wish to showcase your work for FREE at the Focus art fair 2025, submit your art by August 31st open call at TERAVARNA gallery.
Your strong portfolio will say a lot about your skills & aspirations – be it paintings, mixed media, digital art, installations.
Keep the last year’s track record of FOCUS as a reference point – footfall of over 10,000 visitors and £850K in sales were generated at Focus London 2024. That sounds pretty encouraging, right?
For Collectors & Enthusiasts:
Collectors will get to explore emerging talents and quality works to collect under one roof.
This is going to be a trendy showcase including immersive digital art & solo presentations by renowned artists, emerging talents.
Apart from taking a tour of the sprawling lawns and royal alleys of the Saatchi Gallery London, collectors and art-enthusiasts can hop on nearby London exhibitions to create a full cultural itinerary.
Why Focus Art Fair 2025 Stands Out as the Most Rocking Art Fair in London?
Venue of Prestige: The fair will be showcased at the prestigious Saatchi Gallery, one of London’s most happening contemporary art spaces.
Artist-Friendly Approach: This is one of the art fairs that encourages experimental art and DIY artists, making direct connection of artist-collectors possible!
Global Reach & Innovation: Art showcase in a hybrid set-up curated with digital creations, curated dining, and global partnerships make this fair an innovative space for experiment and interaction.
The Final Buzz around the Focus Art Fair London!
Come October and FOCUS Art Fair 2025 will be taking the centre stage in London! It will shape up the art landscape, making a landmark entry to the prestigious institution covering creations by contemporary artists. With its unique patronage of Saatchi Art London, an enduring legacy, digital‑physical exhibitions, artist empowerment, and global reach – the fair experience is going to be something unique to be relived in London.
If you are a budding artist, an aspiring one looking to debut at a high‑impact London event or eager to experience fresh creative perspectives - FOCUS art fair in London is the event to catch up with. Don’t wait till October, start your prep from NOW!
