Rapid consumer interest in preventive health, personalized nutrition, and digital health platforms is driving robust growth in the U.S. Nutraceuticals industry. Regulatory modernizations such as expanded GRAS approvals and streamlined FDA guidelines have further accelerated new product introductions. Increased e-commerce adoption and supply-chain transparency initiatives are shifting competitive market share dynamics in favor of agile innovators.
U.S. Nutraceuticals Market Opportunities was highest for plant-based formulations, reaching USD 35 Bn in 2025, whereas synthetic ingredients achieved the greatest expansion at 7% year-over-year. Distribution channels cover pharmacies, supermarkets/hypermarkets, online retail, and specialty stores; pharmacy channels contributed roughly USD 40 Bn in revenue in 2024, and online retail surged fastest with a 12% increase in 2025.
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