Remember Oreo’s iconic “You can still dunk in the dark” tweet during the Super Bowl blackout? That was the moment marketing was done right! This clever technique allows brands to tap into trending events or real-time moments to engage with their audience.

When executed well, moment marketing can create viral success. Take Wendy’s, for example—their playful tweets have often gone viral, bringing them massive engagement. But here’s the catch: overdoing it can feel forced, annoying, or even backfire entirely.

In this blog, we’ll break down how to leverage moment marketing effectively while avoiding the common pitfalls.

Understanding Moment Marketing

What is Moment Marketing?

Moment marketing is all about being at the right place, at the right time, with the right message. Brands use trending events or cultural moments to connect with audiences in a way that feels relevant and engaging. The key elements are real-time relevance, creativity, and perfect time.