Vietnam Pet Food Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 140.9 Million

Market Forecast in 2033:USD 339.8 Million

Market Growth Rate (2025-33): 9.2%

Vietnam pet food market size reached USD 140.9 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 339.8 Million by 2033, exhibiting a growth rate (CAGR) of 9.2% during 2025-2033. The increasing pet ownership, growing awareness about pet nutrition, sudden shift towards premiumization, rapid technological advancements and innovations, expansion of retail channels, rising trend of pet humanization, and the implementation of favorable government policies represent some of the key factors driving the market.

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Vietnam Pet Food Market Trends and Drivers:

A major and exciting shift is happening in the Vietnamese pet food market, driven by a cultural change towards treating pets more like family. This trend is pushing the demand for higher-quality pet nutrition. Nowadays, people see their cats and dogs not just as pets or protectors, but as beloved companions and essential members of the family. This change in how we bond with our animals is reshaping what consumers expect, leading them to seek out products that reflect the same quality, transparency, and health benefits found in human food. Pet owners are on the lookout for super-premium and holistic options that boast high-quality, recognizable ingredients like deboned meat, omega-rich fish oils, and ancient grains, while steering clear of artificial additives, by-products, and fillers. This trend also includes specialized nutrition, such as weight management formulas, grain-free choices for sensitive stomachs, and functional foods enhanced with supplements for joint health, skin and coat vitality, and immune support. The market is responding with incredible innovation, introducing fresh, refrigerated meals, freeze-dried raw toppers, and even personalized subscription diets tailored to each pet's age, breed, and activity level. This growing consumer demand for top-notch nutrition, along with an increasing awareness of how diet impacts long-term pet wellness, guarantees that the premium and super-premium segments will remain the driving force behind value growth and product diversity in the industry.

The impressive and ongoing economic growth in Vietnam is a key factor driving the pet food market's expansion, especially thanks to the rapid rise of local manufacturing capabilities. As more people find their disposable incomes increasing and the urban middle class grows, a bigger chunk of the population can now afford the initial costs and ongoing expenses of responsible pet ownership, including high-quality nutrition. Traditionally, the market has depended on imports from Thailand, Europe, and the United States, but now there's a noticeable shift towards local production. Major international companies are investing heavily in cutting-edge production facilities in Vietnam's key economic zones. This move not only helps reduce supply chain risks and import tariffs, making prices more competitive, but it also allows for quicker adjustments to local tastes and preferences. Additionally, the rise of domestic brands, which often do well in the mid-tier price range with products designed for local tastes and budgets, is ramping up competition in the market. This thriving local manufacturing scene not only strengthens supply chain resilience and ensures steady product availability but also helps penetrate second-tier cities and rural areas, where price sensitivity is a major factor in purchasing decisions, ultimately expanding the consumer base.

The rapid shift in how consumers behave online is dramatically changing the pet food retail scene in Vietnam. E-commerce and omnichannel strategies are now essential for brands looking to thrive in this new environment. With smartphones everywhere and social media deeply integrated into daily life, especially after the pandemic, online platforms have become the go-to places for tech-savvy pet owners to discover, research, and buy products. Major players like Shopee, Lazada, and Tiki are now crucial arenas for brands, providing extensive reach and advanced digital marketing tools such as targeted ads, influencer collaborations, and engaging live-stream shopping events that help build a community around their brands and boost sales. At the same time, physical retail is transforming from just a place to buy products into an experience; modern pet specialty stores and veterinary clinics are using their expertise to offer personalized nutritional advice, grooming services, and wellness checks, which helps create customer loyalty that often leads to repeat purchases both online and offline. This shift has made it essential for brands to adopt a seamless omnichannel strategy, ensuring consistent messaging, synchronized inventory, and integrated loyalty programs across all platforms. Looking ahead, a brand's success will largely depend on its ability to harness data analytics from these digital interactions to understand consumer behavior, tailor marketing efforts, and anticipate the demand for niche products, making digital agility a key skill for ongoing growth.

Vietnam Pet Food Market Industry Segmentation:

Product Type Insights:

• Dry Food
• Wet Food
• Treat/Snacks
• Others

Animal Type Insights:

• Dogs
• Cats
• Birds
• Others

Distribution Channel Insights:

• Specialized Pet Shops
• Online Channel
• Supermarkets and Hypermarkets
• Others

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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