What is a hit in Google Analytics, and what are the different types of hits?
Answer: A hit in Google Analytics refers to a single request sent to Google Analytics. There are several types of hits, including pageviews, events, transactions Google Analytics Practice Questions(ecommerce), and social interactions. Each type of hit represents different user interactions with your website or app.
Question 4
4. Campaign Tracking and Attribution
Question 7: What is UTM tagging, and how does it help in tracking campaign performance?
Answer: UTM tagging involves appending specific parameters to URLs to track the performance of marketing campaigns in Google Analytics. These parameters include source, medium, campaign, term, and content. UTM tags help identify where traffic is coming from and how effective different campaigns are at driving conversions.
Question 8: Explain the different attribution models available in Google Analytics and their significance.
Answer: Google Analytics offers several attribution models, including:
- Last Interaction: Gives full credit to the last touchpoint before conversion.
- First Interaction: Assigns all credit to the first touchpoint in the conversion path.
- Linear: Distributes credit evenly across all touchpoints.
- Time Decay: Gives more credit to touchpoints closer to the conversion.
- Position-Based: Assigns a percentage of credit to the first and last touchpoints, with the remaining credit distributed evenly among the middle touchpoints.
