Pet Supplements Market Trends and Insights (2025)
The pet supplements industry continues to grow as pet owners prioritize health and wellness for their animals. In 2025, demand for natural ingredients, functional nutrition, and personalized pet care is shaping the market.
Key Trends in Pet Supplements
1. Functional Ingredients for Holistic Health
Increased use of CBD, probiotics, omega-3s, and adaptogens for pet wellness.
Supplements targeting joint health, digestion, immunity, skin & coat care, and anxiety relief.
Growth in superfoods-based pet supplements using turmeric, blueberries, and spirulina.
2. Humanization of Pet Nutrition
Pet supplements mirroring human health trends, such as gut health (probiotics & prebiotics), brain support, and anti-aging formulas.
Organic, grain-free, and all-natural supplement options gaining popularity.
3. Personalized & Breed-Specific Supplements
Brands offering customized formulations based on pet breed, age, and health conditions.
AI-driven pet health assessments helping owners choose the right supplements.
4. Growth of Veterinary-Endorsed & Prescription Supplements
Increasing adoption of vet-recommended nutraceuticals for chronic health issues.
Supplements becoming a preventive approach to pet healthcare, reducing dependency on medications.
5. Sustainable & Eco-Friendly Packaging
Rising demand for biodegradable, recyclable, and refillable supplement packaging.
Ethical sourcing of ingredients and cruelty-free certifications becoming important for consumers.
6. Expansion of E-Commerce & Subscription Models
Online pet supplement sales booming through Amazon, Chewy, and direct-to-consumer brands.
Subscription-based supplement services providing customized monthly health packs for pets.
7. Increased Regulation & Quality Assurance
Stricter FDA and AAFCO guidelines for pet supplements to ensure safety and efficacy.
More brands focusing on scientific research, third-party testing, and transparency in labeling.
Popular Pet Supplement Categories
Joint & Mobility Support – Glucosamine, chondroitin, MSM, and green-lipped mussel.
Digestive Health – Probiotics, prebiotics, and digestive enzymes.
Skin & Coat Care – Omega-3 fatty acids, biotin, and collagen.
Calming & Anxiety Relief – CBD, L-theanine, chamomile, and valerian root.
Immune System Boosters – Vitamin C, colostrum, and mushroom extracts.
The Future of Pet Supplements
As pets are increasingly considered part of the family, demand for high-quality, science-backed, and natural supplements will continue to rise. Brands that focus on innovation, sustainability, and personalized pet wellness will dominate the market.
