1. Configure Permalinks for SEO

Default WordPress URLs like yourdomain.com/?p=123 are not search-engine friendly. They reveal nothing about the content and reduce readability for both users and crawlers.

Best Practice:

• Go to “Settings” → “Permalinks”

• Select a structure such as /post-name/ or /category/post-name/

• Ensure it reflects the site's hierarchy clearly

Clean, keyword-based URLs significantly improve indexing and support broader website promotion efforts in competitive markets.

2. Use a Robust SEO Plugin

Install a plugin such as Yoast SEO, Rank Math, or All in One SEO Pack. These tools help manage metadata, control indexation, and generate sitemaps.

Focus on configuring:

• Homepage title and meta description

• Canonical URLs

• No-index rules for duplicate or low-value pages

• Integration with Google Search Console

While plugins are helpful, they don’t eliminate the risk of human error. If you're planning structured website promotion, expert input is critical.

3. Content Structure and Optimization

Your initial content setup defines the base for future SEO. Prepare key pages like Home, About, Contact, and dedicated landing pages for products or services.

Recommendations:

• Use original, targeted content

• Apply H1–H3 headings strategically

• Include internal links to build navigation depth

• Use relevant keywords naturally in text

Good content isn’t just about writing — it’s about structure, accessibility, and alignment with business goals. Without these, even proper website creation may not perform.

4. Optimize Media and Loading Speed

Large or uncompressed images slow down your site, directly affecting user experience and search rankings. Use optimization plugins like Smush or TinyPNG, and enable lazy loading.

Install caching plugins (e.g., WP Super Cache) to improve load times and reduce server response issues.

Reminder:
Check your site regularly with Google PageSpeed Insights and optimize accordingly. Performance is a measurable ranking factor.

5. Connect Analytics and Webmaster Tools

No SEO process is complete without data. Set up Google Analytics and Google Search Console to monitor site visibility, behavior, and search performance.

Also connect Yandex.Metrica if your audience is based in Russian-speaking regions. This level of insight supports measurable website promotion strategies.

6. When to Involve SEO Professionals

Tools and plugins offer a starting point — not a full SEO strategy. Tasks like keyword clustering, competitor research, link-building, and error auditing require advanced knowledge.

If you’re building a commercial site with goals beyond a basic presence, consulting experts is essential. Effective site creation and technical SEO must work in sync.