North America Connected Tires Market: Strategic Outlook

1. Market Overview

The North America Connected Tires Market was valued at USD 1.35 billion in 2024 and is projected to reach USD 67.41 billion by 2032, growing at a CAGR of 63% from 2025 to 2032 .

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2. Growth Drivers & Opportunities

• Technological Advancements: Integration of sensors and telematics in tires enables real-time monitoring of tire pressure, temperature, and tread wear, enhancing vehicle safety and performance

• Fleet Management: Commercial fleet operators are adopting connected tires for predictive maintenance, reducing downtime and operational costs.

• Regulatory Compliance: Government regulations mandating tire safety standards are driving the adoption of connected tire technologies.

3. Emerging Trends

• Smart Tire Technologies: Development of intelligent tires with embedded sensors that communicate with vehicle systems for optimized performance.

• Data Analytics: Utilization of big data and AI to analyze tire performance metrics for proactive maintenance and improved fuel efficiency.

• Sustainability Initiatives: Focus on developing eco-friendly tires with reduced environmental impact throughout their lifecycle.

4. Market Segmentation

• By Rim Size:

  • 12”–17”: Suitable for compact and mid-size vehicles.

  • 18”–21”: Common in sedans and SUVs.

  • More Than 22”: Preferred for luxury and performance vehicles.

• By Application:

  • Passenger Cars: Dominates the market due to widespread adoption of connected tire technologies.

  • Commercial Vehicles: Increasing adoption for fleet management and logistics operations.

• By Sales Channel:

  • OEM (Original Equipment Manufacturer): Direct installation during vehicle manufacturing.

  • Aftermarket: Post-purchase installation for existing vehicles.

5. Country-Level Insights

• United States: Leads the market with significant investments in automotive technologies and a large consumer base.

• Canada: Experiencing growth due to advancements in automotive manufacturing and adoption of smart technologies.

• Mexico: Emerging as a manufacturing hub for automotive components, contributing to market expansion.

6. Competitive Landscape

Key players in the North America Connected Tires Market include:

• Goodyear Tire & Rubber Company (U.S.): Offers a range of connected tire solutions with advanced sensor technologies.

• Michelin (Canada): Develops intelligent tires with integrated sensors for real-time monitoring.

• Bridgestone (Canada): Provides connected tire systems for enhanced vehicle safety and performance.

• Continental (Mexico): Manufactures smart tires with embedded sensors for data collection and analysis.

• Pirelli (Mexico): Offers connected tire technologies for improved fleet management and maintenance.

7. Conclusion

The North America Connected Tires Market is poised for significant growth, driven by technological advancements, regulatory mandates, and the increasing demand for smart vehicle solutions. With a projected market size of USD 67.41 billion by 2032, stakeholders have ample opportunities to invest in and contribute to the evolving landscape of connected tire technologies.

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