Cloud telephony or traditional telephony-a decision that affects, perhaps irrevocably, the entire communication capability and cost of your business. Traditional telephony is physically installed with relevant infrastructure such as PBX hardware and landlines. Though they can provide secure and utmost control over communication, they do require investments in setup and maintenance for the longer term and can be difficult to scale while being inflexible, especially to changes in the remote or hybrid office environment. 

Cloud telephony allows a more liberating and less expensive way to consume phone telecommunications over Internet lines. Its features-dynamic call routing, interactive voice response (IVR), call recording, analytics, and CRM integration-make it extremely suitable for modern, continually scaling businesses. Fast to set up and easy to use, the system allows team members to manage its operations from anywhere, thus enabling remote teams and location-independent teams to work practically.

Some parameters to be considered are the size of your business, the budget, the needed features, and how these features relate to remote teams. Cloud telephony tends to be the least expensive option, available with so many features. It is easy to scale and therefore quite appealing to small and medium-sized enterprises. Traditional systems may be held in esteem in industries with severe regulatory requirements or specific infrastructural needs. 

In the end, it will come down to your preference and mainly upon your aims. The communication solution should develop along with your business. Cloud telephony offers that ability to adapt and innovate, which today are the basic necessities of sustenance for competitiveness in a digital environment.