Every successful nonprofit campaign has one essential ingredient: a powerful call to action (CTA). Whether you’re launching a charity campaign, promoting a fundraiser, or seeking volunteers, the right words can significantly influence how people respond.
In this blog, we’ll explore compelling nonprofit call to action examples, understand what makes a good donate call to action, and give you practical tips to create CTAs that motivate and convert.
What Is a Nonprofit Call to Action?
A nonprofit call to action is a clear and concise message that tells your audience exactly what you want them to do. Whether it’s donating, signing up, sharing, or volunteering, a CTA should be specific, action-oriented, and emotionally compelling.
The best charity call to action messages guide supporters through the next steps while reinforcing the impact of their involvement.
Why a Strong Call to Action Matters in Fundraising
A compelling CTA isn’t just a “nice to have”—it’s a must. Here's why:
It drives immediate action: Clear CTAs help reduce hesitation and push people to respond.
It boosts conversions: Whether it’s a click or a donation, an effective CTA improves engagement.
It communicates urgency: Strong CTAs often include time-sensitive language that motivates faster decisions.
It reinforces your mission: CTAs remind supporters what their actions help achieve.
Top 20+ Nonprofit Call to Action Examples
Below are some highly effective donate call to action examples and general nonprofit CTAs you can use or adapt for your own campaigns:
General Donation Call to Action Examples
Donate now to change a life.
Give today. Help create a better tomorrow.
Support our mission – every donation counts.
Be a hero. Make a gift today.
Join us in making an impact. Donate today.
Urgent/Time-Based CTAs
We need your help today – don’t wait.
Time is running out – donate before midnight.
Act now. Every second matters.
Your quick action can save a life – donate now.
Only a few days left – help us reach our goal.
Monthly Giving/Recurring Donation CTAs
Become a monthly donor and support long-term change.
Make giving a habit – start your monthly donation.
Sustain hope year-round – give monthly.
Matching Gift Call to Action Examples
Double your impact – your gift will be matched.
Matched donations for 24 hours only – act now!
Non-Monetary Support CTAs
Share this cause with your network.
Sign up to volunteer – your time matters.
Spread the word – be our voice.
Join our newsletter for updates on our impact.
Emotional & Mission-Focused CTAs
Together, we can end hunger. Give today.
Be part of the solution. Donate now.
Your kindness fuels our mission.
Tips for Writing the Perfect Charity Call to Action
Keep it short and actionable: Use strong verbs like “donate,” “join,” “help,” or “give.”
Use urgency and scarcity: Phrases like “now,” “today,” or “limited time” increase response rates.
Focus on impact: Make it clear what the donation or action will achieve.
Make it personal: Speak directly to the supporter (e.g., Your donation can make a difference).
Place it strategically: Ensure your CTA is visible on landing pages, donation pages, emails, and social media posts.
Where to Use Your Nonprofit Call to Action
On your donation page: Make the CTA the central focus.
In email campaigns: Include a direct CTA in the subject line and body.
On social media: Combine visual storytelling with strong CTAs.
At the end of blog posts or videos: Summarize with a compelling reason to act.
During live events and presentations: Prompt attendees to give or sign up on the spot.
Use WhyDonate To Create Engaging Donation Campaigns
At WhyDonate, we help nonprofits build fundraising campaigns that convert. With customizable donation pages and real-time analytics, you can easily add impactful CTAs and track how your supporters engage with your cause.
Ready to create a campaign with powerful CTAs that drive real change?
Start Fundraising with WhyDonate
10 Best Fundraising Platforms & Crowdfunding Sites To Raise Money Online
Online fundraising has become one of the most effective ways to raise money for personal needs, charitable causes, and creative projects. With hundreds of platforms available, choosing the right one can be overwhelming. That’s why we’ve listed the best fundraising platforms and top crowdfunding sites that offer powerful features, low fees, and global reach.
Whether you're starting a charity campaign, supporting a friend in need, or launching a creative idea, the right crowdfunding platform can make a big difference.
What Are Crowdfunding Platforms?
Crowdfunding platforms are online tools that allow individuals, nonprofits, and businesses to raise funds from a large number of people—often through small contributions. These platforms provide the infrastructure to host a campaign, tell your story, and securely collect donations or investments.
There are different types of crowdfunding:
Donation-based crowdfunding (for charity, personal causes)
Reward-based crowdfunding (for creative projects)
Equity crowdfunding (for startups and businesses)
Top 10 Best Fundraising Platforms In 2025
1. WhyDonate – Best for European Fundraising & Charities
WhyDonate is a leading European platform that supports both personal and nonprofit fundraising. It offers a user-friendly interface, multi-language support, and low fees.
Best for: Charities, individuals, and NGOs
Fees: 0% platform fee + payment processing fees
Highlights: Mobile-friendly, donation widgets, team fundraising, and event integration
Start Your Campaign on WhyDonate
2. GoFundMe – Best for Personal Causes
GoFundMe is one of the most popular crowdfunding platforms for personal causes like medical bills, emergencies, and education.
Best for: Individuals raising money for personal needs
Fees: 0% platform fee (processing fees apply)
Highlights: Easy setup, strong donor trust, social sharing tools
3. Kickstarter – Best for Creative Projects
Kickstarter focuses on reward-based crowdfunding for artistic, design, and tech projects. Backers receive rewards rather than making donations.
Best for: Creators, artists, tech developers
Fees: 5% platform fee + payment fees
Highlights: All-or-nothing model, high exposure
4. Indiegogo – Best for Flexible Project Funding
Indiegogo offers both all-or-nothing and flexible funding options, ideal for product launches and business ideas.
Best for: Entrepreneurs, product creators
Fees: 5% platform fee + processing fees
Highlights: Global reach, crowdfunding + e-commerce integration
5. JustGiving – Best for Charity Fundraising in the UK
JustGiving helps individuals and nonprofits raise money for registered charities, with strong brand recognition in the UK.
Best for: UK-based charities and fundraisers
Fees: 5% + payment processing
Highlights: Charity event fundraising, memorial pages, integration with fitness apps
6. Patreon – Best for Recurring Support
Patreon allows creators to receive monthly support from fans. It’s a great choice for artists, musicians, and educators.
Best for: Creators seeking long-term funding
Fees: 5–12% platform fee + payment processing
Highlights: Membership model, content access control
7. Fundly – Best for Simple Personal & Nonprofit Campaigns
Fundly offers easy-to-use campaign tools for individuals and organizations with no fundraising experience.
Best for: Beginners, small campaigns
Fees: 4.9% platform fee + 2.9% + $0.30 per transaction
Highlights: Blog-style updates, social sharing, mobile-friendly
8. Mightycause – Best for Nonprofits
Previously known as Razoo, Mightycause is designed specifically for 501(c)(3) nonprofits and offers donor management tools.
Best for: Registered nonprofits
Fees: 0–4% platform fee depending on plan
Highlights: Event fundraising, donation forms, analytics
9. Bonfire – Best for Fundraising With T-Shirts
Bonfire allows individuals and nonprofits to sell custom T-shirts online and keep the profits as donations.
Best for: Merchandise-based fundraising
Fees: No upfront costs; base price taken from each shirt
Highlights: No inventory, built-in design tools
10. Donorbox – Best for Website Integration
Donorbox is a donation form and fundraising platform that integrates with websites, ideal for nonprofits with their own domains.
Best for: Nonprofits with established websites
Fees: 1.5% platform fee + payment fees
Highlights: Recurring donations, CRM, embeddable widgets
How to Choose the Best Crowdfunding Site
When comparing fundraising platforms and crowdfunding websites, consider the following:
Fees & pricing: Look for platforms with low or no platform fees.
Support for your region: Some platforms are global; others are limited to certain countries.
Campaign customization: Does the platform allow branding, video, and stories?
Donation options: One-time, monthly, or team donations?
Payout and withdrawal options: Are funds available quickly and reliably?
Final Thoughts
Choosing the right platform can be the difference between a good and a great campaign. Whether you're raising funds for a nonprofit, personal emergency, or creative venture, thes best crowdfunding site offer flexibility, transparency, and reach.
WhyDonate continues to be one of the most trusted fundraising platforms in Europe—ideal for both individuals and organizations.
