Businesses are implementing many digital techniques to keep themselves ahead in the race. Technology has come up with many advanced techniques like WhatsApp Automation to speed up operations and give humans more comfort and ease to do other priority work. ‘Automation is the future’ today. One such innovative technology feature is WhatsApp Marketing Automation. The reason is the ever ever-rising user range of WhatsApp is above 2 billion worldwide.  

Let us entrust more on this interesting topic of WhatsApp Marketing Automation.  

What is Marketing Automation?  

Marketing automation is software which performs various marketing tasks without any human help. Some regular marketing automation workflows include behavioral targeting, lead prioritization, and personalized advertising and email marketing. With the help of such automated tasks, teams can perform much better. They can offer more personalized, relevant content to customers.  

This approach is centered around using marketing automation platforms and WhatsApp automation tools, like WhatsApp Marketing API, to handle marketing strategies on WhatsApp. WhatsApp is easy to integrate with various 3rd party applications to highly engage with customers, giving instant reach to your target audience, and getting higher return to your advertising budgets.   

WhatsApp integration Email Marketing platforms, CRM platforms, and Digital marketing platforms is a winning combination in the long run. 

WhatsApp offers several marketing automation features, such as: