Vietnam Coffee Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: 70.68 Thousand Tons

Market Forecast in 2033:101.47 Thousand Tons

Market Growth Rate (2025-33): 3.70%

The Vietnam coffee market size was valued at 70.68 Thousand Tons in 2024. Looking forward, IMARC Group estimates the market to reach 101.47 Thousand Tons by 2033 exhibiting a CAGR of 3.70% during 2025-2033. The market is experiencing steady growth, driven by rising domestic consumption, increasing exports, and a shift toward value-added products. Technological advancements, evolving consumer preferences, and supportive trade policies are transforming the Vietnam coffee market share.

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Vietnam Coffee Market Trends and Drivers:

Vietnam's coffee market is dealing with a classic example of tight supply and high prices, and it's showing from farms all the way to exporters. The heat and irregularly falling rain in the Central Highlands have caused lowered yields alongside a drop in the on-farm coffee stocks. Diversifying towards higher-earning fruit crops have also constrained outputs, causing scarcity. Even with lower exports, the thin export inventory meant stronger revenue which is what drove lower exports. The London exchange's robusta futures also broke historic levels which reset price expectations across contracts and spot trades. The tight supply is resulting in early sales of withheld stocks which is making the prices spike, causing short-term volatility to rise. The espresso and soluble blend roaster's ability to substitute robusta is limited, so their acceptance to higher basis levels increases alongside longer tenure negotiations. Traders are also prioritizing origin-to-warehouse logistics in order to take advantage of available carry. Improved husbandry and normal weather is expected to boost production, but tree stress, pest pressure, and the constant switching can hurt the market. These factors are holding the price of Vietnamese robusta facing stronger increases but will result in sharper volatility whenever the surplus tightens. These farms benefit from investing in irrigation and pruning, and from mills that perform rapid grading and carry out uniform drying, as these capabilities fetch premiums during desperate buyouts that occur during dry seasons due to supply shortages.

There is a rotisserie and instant coffee processing boom in Vietnam. These investments respond to a strong shift that is in motion from raw beans to traceable and higher value coffee. Exporters and cooperatives are now required to prove, geolocate, and digitize the supply chain and land-use history of the farms due to newly imposed European deforestation laws. Smaller farms are aided by the national database launched in Vietnam, which helps them document compliance. These buyers are now rewarded by paying higher premiums to compliant suppliers. Alongside this, processors are investing in energy-efficient equipment to produce rotisserie and instant coffee, meeting sustainability targets. These and other global brands have further expanded their facilities, which generates demand for robusta coffee and triggers the development of local infrastructure for packaging, logistics, and quality control. Shifting policy is set and the industry is targeting to enhance the share of processed exports. This improves foreign-exchange earnings per ton and reduces dependency on weather patterns for revenue. Producers and traders should take note that investment in wet processing, consistent cup profiles including upgraded washed robusta, and end-to-end traceable systems are no longer optional. Rather, they are critical competitive investments that open up new channels and higher margins. Expect more origin-processing in subsequent cycles along with tighter specs on quality at the farm gate, and sustainability differentiated contracts which would fundamentally boost Vietnam's standing in the global value chain.

Even with the prices going up, global consumption remained strong as coffee shops and companies selling instant coffee and RTD coffee either raised prices or changed their blends instead of leaving the market. Demand from Asia, especially from the rapidly growing RTD and instant coffee outlets still prefers robusta and has been bulk buying to protect against future compliance or logistical surprises. Supply from European importers have particularly accelerated drawdowns and stockpiled before stricter deadlines, reducing spot availability at the origin. Доместикly, chain consolidation and professionalization support steady offtake for roasted products. At the same time, premium local brands are pushing higher quality robusta profiles which resonate with export markets that are looking for consistency at scale. The short term outlook is fairly steady baseline demand tempered with episodic squeezes driven by disruptive weather, shipping delays, or certification logjams. For the Vietnamese stakeholders, the winning strategy combines agronomic adaptability (rehabilitation recovery, shade management, and pest control), with commercial risk strategies of diversified customer portfolios, rolling hedges on ICE, and flexible logistics capable of pivoting when the Red Sea and other chokepoints are flaring hostile. As processing capacity expands and traceability improves, more contracts will specify quality and sustainability alongside price which will strengthen relationships and smoothen the cash flow. All in all, the strong need in the market, the need to meet compliance standards, and specific on-farm business spending suggests that the market for Vietnam’s coffee will sustain. However, everyone participating in the market should be mentally and logistically be prepared for wider price movements and quicker rallies rather than extreme volatility.

Vietnam Coffee Market Industry Segmentation:

Analysis by Product Type:

• Whole Bean
• Ground Coffee
• Instant Coffee

Analysis by Distribution Channel:

• On-Trade
• Off-Trade
  • Supermarket and Hypermarket
  • Specialty Stores
  • Online Retail
  • Others

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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