In today's digital era, social media marketing (SMM) has become one of the most powerful tools for businesses to connect with their audience, build their brand, and drive sales. But what exactly is social media marketing?
Definition
Social media marketing is the process of promoting a product, service, or brand through platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and others. It involves creating and sharing content—such as text, images, videos, and stories—that engages users and encourages them to take action, such as visiting a website, making a purchase, or following a brand
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