@visionarybuilt
Digital marketing encompasses a range of online strategies and techniques aimed at promoting products or services through digital channels such as websites, search engines, social media, email, and mobile apps. It involves various activities such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and more. Digital marketing allows businesses to reach and engage with their target audience effectively, track performance metrics in real-time, and optimize campaigns for better results.