A PCD Pharma Franchise is a business model in which the pharmaceutical company grants marketing and distribution rights of its products to an individual or entity in a specific territory. The term PCD stands for Propaganda Cum Distribution, which emphasizes the dual focus on marketing and distribution. This type of business model is popular in the pharmaceutical sector as it bridges the gap between manufacturers and consumers. The franchisees in this case operated independently but got support from the parent company in areas like logistics, advertising, etc.

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