The Evolution of Rose Bowl Parade Broadcasts: From Local Channels to Global Streaming
As the world embraced the digital age, so did the Rose Bowl Parade. The broadcast expanded into new territories with the advent of cable television and satellite networks. Suddenly, people in Europe, Asia, and other parts of the world could tune in and watch the parade live. The introduction of cable channels like The Travel Channel and HD channels further improved the viewing experience, offering clearer and more vibrant coverage of the colourful floats.
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